About project
Period: February 2016
Client: Home Entertainment Express
Subject: Multi-functional Site Upgrade
The time had come.
The Home Entertainment Express group of franchisees wanted a new look, multi-functional website that had the lot.
The limited functionality of their static HTML website was holding them back, their business needed to move forward with a better marketing plan – and the their website would enable them to do just that.
Our Task Was
Build an online rental products catalogue.
Create an easy way for customers to find their local outlet anywhere across Australia, and improve the customer experience when applying for online application.
It also had to be easy to use with simple site navigation, look good and appeal to their target customer base.
Working with the customer and planning the site layout and design played a significant part in the success of this project.
Process
Create the logical design and navigation from first click on home page to no more than 3 clicks to the online application form.
Page layout and design to include stronger “Call to Action” to help improve conversion rates of customers completing online application forms.
Streamline the process for form completion, by reducing the required fields from 35 to 12 we were able to reduce the online application form to one page, original design was 5 pages.
The time to complete the form was reduced significantly as well.
- Set objectives for higher conversions on form completions.
- Easy to follow, step by step directions were provided for visitors to site.
- Strategically placed buttons and links on pages increased the amount of visitors clicking through to online forms.
- E commerce product categories were designed to capture high volume search terms.
- Rich content on category pages enabling better search results for clients products.
- Online forms included option to subscribe to marketing list, increasing mail marketing subscriber base significantly.
Result
A modern website that looks great and converts visitors well. Easy to manage website that has increased the clients online marketing capabilities significantly.
- High converting website
- Simplified, quicker online application process
- Improved search ranking for target keywords
- 300% increase in online form completions
Conclusion
Site design and functionality when done properly will result in a better performing, higher converting website for your business.
The client now has an impressive looking, full featured WordPress website that is easy to manage, and is helping to grow their business.
