Digital Marketing & Content Driven Strategies

Digital marketing is simply connecting people with your brand;

it’s about the human interest side of things.

If people are passionate about your products and your brand then the money and the sales will follow.

Smart Web Solutions use proven marketing tools to connect with your customers and inspire real sales growth.

We build stunningly successful WordPress websites around the core pillars of online marketing, social media outreach, engaging content, effective SEO, powerful video, and gorgeous graphics design.

What makes your online marketing so successful?

We start with the human story;

We listen to your story, your brand, the people you (and your competitors) are targeting, and the current trends in your industry.

We ask who your customers are; what makes them tick (and what makes them tick off)?

We’ll do the research and crunch the numbers.

We ask the important questions;

• what’s happening with your website traffic?
• how are your competitors performing?
• what keywords are working and what aren’t?

We find out where those all-important back links are coming from and create powerful content to build your site’s authority and credibility.

Content Marketing

We believe powerful content marketing is about adding something meaningful to your customer’s experience rather than adding to the pile of unnecessary fluff already online.

Doug Kessler famously said,

“Traditional marketing talks at people. Content marketing talks with them.”

And we create content that enriches and informs people’s lives, that is seductively enticing, and highly shareable.

Google and Bing love this kind of content and our SEO techniques make sure your content gets noticed in all the right places.

Our constant monitoring and data analytics programme allows us to constantly refine our approach.

We believe content is also about putting your company at the head of the pack.

Did you know that more than 80% of shoppers will do research online before buying?

Standout content can mark your website and your product as being special.

This credibility and authority gives you leverage as both a market leader and an influencer.

But content marketing is about so much more than just creating great content.

You need content that increases your customer’s commitment to your product and drives them down your conversion funnel.

You need content that builds conversions, and increases your sales.

That’s the Smart Web Solutions difference.

Outreach Marketing

We build outreach marketing strategies that connect with your customers at a grass roots level.

We build your social media presence and let your customers tell your brand story in their own words.

Online customers love to see 3^rd party reviews of your products on the social networks; it builds confidence in your brand.

We can create content that effectively targets customers in your specific service areas too – just another part of our local SEO strategy.

And all the time we’re measuring those important metrics and KPIs so you can tell at a glance how your marketing ROI is stacking up.

The result: a powerful marketing approach that builds brand reach, customer retention, and sales conversion. And we have the data to prove it.

Smart Web Solutions are the Central Coast marketing team par excellence.