Need Some Digital Marketing For Your Central Coast Business?

Connecting with your BrandDigital marketing is simply connecting people with your brand;

it’s about the human interest side of things.

If people are passionate about your products and your brand then the money and the sales will follow.

Smart Web Solutions use proven marketing tools to connect with your customers and inspire real sales growth.

We build stunningly successful WordPress websites around the core pillars of online marketing, social media outreach, engaging content, effective SEO, powerful video, and gorgeous graphics design.

Our website design services include:

User Behaviour

Implementing Google Analytics, Google Search Console dashboards to see how your customers are finding their way around your website will help to make improvements.

Schema - Search Engine Code

Our websites include Schema markup code that helps  your web pages appear more prominently in Search. This improved visibility has been shown to improve click-through rates.

Call To Action's

Every website needs a CTA, we use banners, buttons, or a graphic or text on our websites to prompt a user to click it, and continue down a conversion funnel.

Fast Loading Websites

In a competitive market, a website that loads in two seconds or less is far more likely to gain visitor conversions than a website with load times of 3+ seconds.

Mobile Friendly & Responsive

Our websites are responsive, they are able to adapt to the screen it is being used on, regardless of what device it is and automatically reformats to give the user a better experience.

Creative Design

Design increases the usability of your site which will encourage customer to stay on your site by using good design and simple navigation.

Content Marketing StrategiesWhat makes your online marketing so successful?

We start with the human story;

We listen to your story, your brand, the people you (and your competitors) are targeting, and the current trends in your industry.

We ask who your customers are; what makes them tick (and what makes them tick off)?

We’ll do the research and crunch the numbers.

We ask the important questions;

  • what’s happening with your website traffic?
  • how are your competitors performing?
  • what keywords are working and what aren’t?

We find out where those all-important back links are coming from and create powerful content to build your site’s authority and credibility.

Smart Web Solutions

Get so much more from your website

Content MarketingContent Marketing

We believe powerful content marketing is about adding something meaningful to your customer’s experience rather than adding to the pile of unnecessary fluff already online.

Doug Kessler famously said,

“Traditional marketing talks at people. Content marketing talks with them.”

And we create content that enriches and informs people’s lives, that is seductively enticing, and highly shareable.

Google and Bing love this kind of content and our SEO techniques make sure your content gets noticed in all the right places.

Our constant monitoring and data analytics programme allows us to constantly refine our approach.

We believe content is also about putting your company at the head of the pack.

Did you know that more than 80% of shoppers will do research online before buying?

Standout content can mark your website and your product as being special.

This credibility and authority gives you leverage as both a market leader and an influencer.

But content marketing is about so much more than just creating great content.

You need content that increases your customer’s commitment to your product and drives them down your conversion funnel.

You need content that builds conversions, and increases your sales.

That’s the Smart Web Solutions difference.

The Elements for Optimal Website Design

Marketing

Our proven search engine optimisation strategy takes the guess work out of getting the results you want.

Page Layout

Eye-tracking research clearly tells us a great deal about how to design effective websites.

User Experience

Good design and simple navigation encourages your customers to remain on the same page; your page.

Interactive Design

Designing a website with lots of bells and whistles doesn’t necessarily turn into lots of conversions.

We perform in-depth data analysisModern high tech innovation is rapidly transforming the business world

…and the rapid rise of e-commerce and the constant disruption to multiple industries requires an intelligent approach.

There’s no time for second guessing…

…that’s why our in-depth data analysis and insights are so important for successful marketing.

This data informs both short and long term marketing strategies and gives your campaigns the smart edge.

We build campaigns that target the right people and that starts with the right SEO content.

Marketing Strategy

Marketing is no longer driven by guess work or gut instinct; it’s a science.

We use up to the minute data to inform the most effective strategy for your business.

You can have clearly defined precise targets to guide your campaigns so you won’t be shooting in the dark.

Our data and analytics also shape individual tactics within your strategy.

Specific products within your range might require a slightly different approach and we can tailor your content and social media to suit.

Our expertise in graphics design and high quality video can add truly inspirational value to your WordPress digital marketing tactics as well.

It’s important to build traffic to your website as part of your marketing strategy.

But you don’t want just any traffic; you want customers, people who are going to buy your products.

You want new visitors to become customers and former customers to become repeat customers.

Outreach Marketing

We build outreach marketing strategies that connect with your customers at a grass roots level.

We build your social media presence and let your customers tell your brand story in their own words.

Online customers love to see 3rd party reviews of your products on the social networks; it builds confidence in your brand.

We can create content that effectively targets customers in your specific service areas too – just another part of our local SEO strategy.

And all the time we’re measuring those important metrics and KPIs so you can tell at a glance how your marketing ROI is stacking up.

The result: a powerful marketing approach that builds brand reach, customer retention, and sales conversion. And we have the data to prove it.

Smart Web Solutions are the Central Coast marketing team par excellence.

Smart Web Solutions

Get so much more from your website