E-commerce is big business in Australia with more than $41 billion dollars in sales in 2017 alone;
And with at least 4 out of 10 Australians buying products online this figure is only going to grow.
E-commerce websites are replacing brick and mortar shops but you need to put even more care and attention into how your e-commerce site looks and functions than you did with traditional shops.
You need an e-commerce site that is secure, easy to navigate, and professional looking, and it needs to be easy for you to manage.
The fact is some 67.9% of online shopping carts are abandoned before sale completion because of confusing navigation, slow loading pages, and security issues.
Around 80% of people who abandon a shopping cart will never return to that website.